How one of Germany's leading communications agencies combines AI speed with security.

Who are you?

I’m Jule, Head of Governance at RYSM, where my responsibilities include information security and smart software infrastructure.

What does your company do?

RYSM is one of Germany’s leading communications agencies, developing strategies, campaigns, and digital solutions for companies, institutions, and brands.

Since when have you been using NENNA?

We’ve been using NENNA since July 2025 as our central platform for leveraging AI applications across our organisation.

What superpower does NENNA give you?

NENNA brings together what is often seen as a contradiction: speed of innovation and security. We build trust with our clients while gaining more freedom of action when working with AI-based solutions. In short: Need meets Nerds.

What is your personal 'wow' moment with AI?

Realising how AI actually works. Proprietary tools often seem like a black box. NENNA makes the differences visible. As a result, you quickly learn that there is no magic behind AI, just different models processing language based on probabilities. This creates a much more realistic understanding of the technology.

Which of the AI models on NENNA is your current favourite?

At the moment, I prefer using DeepSeek via NENNA’s European infrastructure. The model often delivers excellent results, especially with more complex questions, and proves that powerful AI does not necessarily have to come from Silicon Valley. At the same time, I can use it in an environment that better suits our data protection and governance requirements.

What would you miss without NENNA?

Above all, the pragmatic access to AI. NENNA provides a reliable framework for data protection, governance, and model diversity, acting for us as a professional interface to a market that changes almost daily. This allows us to focus on the application and our clients’ needs, not on managing the technology.