NENNA.AI at the SPORT MARKE MEDIEN Congress in Munich

From the exchange of innovative ideas to the showcase of leading AI technologies, the SPORT MARKE MEDIEN Congress 2025, Germany’s leading sports business congress held on 1 and 2 December 2025, offered ample opportunities for networking and industry discussion. NENNA.AI participated as an exhibitor and supporter, making a significant contribution to conversations around secure AI integration. Held in Munich, the business event brought together over 1,400 participants, including agencies, consultants, media, associations, clubs, and sponsors, to discuss the future of the sports business and present pioneering approaches to technological innovation in sport.

Today, the entire sports industry is facing new challenges: How can technological innovation in artificial intelligence be driven forward without compromising data and information security? This is precisely where NENNA.AI steps in. Our platform provides data-secure AI solutions within an infrastructure purpose-built for maximum security and data privacy – crucial for protecting sensitive player, fan, and sponsor data.

A true highlight of the congress was the "AI Sports Summit", hosted by Transform Sports, which took place as an "event-within-an-event" on the White Stage. Leading sports players shared fascinating insights into how artificial intelligence is already being used in professional sports today. An inspiring keynote by Philipp Ostsieker, Founder and CEO of Transform Sports, not only highlighted current trends of AI in sport but also presented survey results showing that 59% of companies are open to and interested in using AI.

Particularly relevant topics such as security and data privacy, ownership and role distribution, knowledge management, as well as tool governance and model selection clearly emerged. This is exactly where NENNA.AI delivers a solution today: our platform supports sports associations in adopting AI securely while unlocking the technology's full potential. A current example is the accelerated and data-secure handling of documents – a key building block of modern organisational structures. No leaks, no drama.

We were also delighted to welcome Borussia Dortmund to our stand, whose perspectives on internationalisation in sport are both pioneering and inspiring. A brief exchange at our stand once again highlighted how vital the implementation of secure and effective AI is for all stakeholders in the sports business.

Whether associations, clubs, or agencies, NENNA.AI enables sports organisations to work securely and in full compliance with GDPR. AI applications like "NENNA Chat" offer a data-secure way to streamline workflows while adhering to the highest data privacy standards. For NENNA.AI, innovation and security are inextricably linked, forming the foundation for future-proof AI adoption.

Get started with NENNA.AI to harness the full power of AI in your organisation – securely, efficiently, and future-proof.